Pure Joy Naturopathy

Pure Joy Naturopathy is a Holloways Beach, Cairns practice led by Mayumi Kojima, offering naturopathic support alongside a broader approach to health, balance and life transitions. Its work is particularly focused on women experiencing perimenopause, menopause, hormonal changes, stress, fatigue or the feeling that life needs some realignment. The practice also welcomes people looking for support with digestion, skin health, energy, stress or a more grounded approach to everyday wellbeing.

Services include herbal medicine, lifestyle and nutritional medicine, naturopathic care, NLP, Reiki and Ayurvedic massage. The Mini Hormone Reset is presented as the usual starting point for people who are unsure where to begin, while the Midlife Reset Bundle is designed for women navigating midlife change, tiredness or transition. For a more reflective process, the Ikigai Realignment Journey combines guided support with questions around values, meaning and what feels sustainable. The practice also offers a free menopause guide and a free Ikigai guide for those who would prefer to explore the ideas at their own pace.

Mayumi’s approach brings together her Advanced Diploma in Naturopathy with training in NLP, Ayurvedic massage and Reiki, as well as ongoing study in Tibetan Medicine. Born in Japan, she draws on the concept of Ikigai — a sense of what makes life worthwhile — without presenting it as a single, perfect purpose. At Pure Joy Naturopathy, Ikigai sits alongside practical naturopathic care, giving clients space to consider both physical changes and the personal questions that can come with midlife or other transitions. Her work is also informed by mindfulness, Eastern medicine and her own experience of burnout.

The practice suits solo clients seeking individual guidance, especially women wanting a tailored rather than one-size-fits-all approach. Client feedback describes Mayumi as attentive, empathetic and thorough, with written plans and gradual changes forming part of some people’s care. Testimonials also mention a calm, peaceful environment for NLP sessions and a warm, inviting studio for massage. Beyond private services, Mayumi facilitates weekly Chair Yoga sessions through the Cairns Regional Council’s Active Living Program, supporting gentle movement, flexibility and connection. Pure Joy Naturopathy is also available online through Mayumi’s private Facebook group, Cracks to Light: Cultivating IKIGAI in midlife.